On behalf of the Minister of Tourism and Creative Economy of the Republic of Indonesia (MoTCE), Deputy Minister for Tourism Marketing, Mrs. Nia Niscaya, signed a Memorandum of Cooperation (MoC) between the Ministry of Tourism and Creative Economy Republic of Indonesia and Emirates Airlines during ATM 2021. The Cooperation aims to boost marketing activities overseas, especially in Dubai.
In total, 20 Indonesian destinations took part onsite. Based on a questionnaire submitted by 100 Indonesian co-exhibitors, 606 bookings were made during the 4-day show in Dubai from 16-19 May 2021 and 2.443 bookings in Bali during the ATM Dubai Virtual event from 24-26 May 2021. These two events — in-person and online — were complementary and allowed exhibitors to reach a broader audience to ensure no one misses out.
A New Dawn for Travel and Tourism
The theme of this year’s show is ‘A New Dawn for Travel and Tourism’. The spotlight focuses on how the latest ‘COVID’ news worldwide is likely to affect international tourism in 2021 and beyond.
Sixty-two countries joined the exhibition floor this year, including the UAE, Saudi Arabia, Israel, Germany, Cyprus, Egypt, Indonesia, Malaysia, South Korea, the Maldives, the Philippines, Thailand, Mexico and the U.S. In comparison, while 140 countries participated in the virtual event.
In participating in a global travel market in the pandemic era, Indonesia demonstrates its firm commitment to CHSE (Cleanliness, Health, Safety and Environment Sustainability) implementation by focusing on health and safety protocols at destinations and the Indonesia Pavilion in the Dubai World Trade Center, Dubai.
Middle East travelers have long been a key market for Indonesian tourism destinations. In 2019, the Middle East recorded a significant increase in arrivals to Indonesia, registering 263,923 visitors (27,88% higher than 2018).
“By participating in ATM Dubai 2021, outbound tourism’s leading global event, we are demonstrating that Indonesia is…