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Fifty Digital announces new leadership structure

Fifty Digital has announced a new structure of its senior leadership team, as well as a number of new hires.

The move will see Co-Founders James Campbell and Nick Jackman continue to lead the agency – which won Young Agency of the Year at the Sport Industry Awards 2020 – with the new senior leadership team reporting directly to them.

Marcus Keith, who joined the agency in 2020, has since taken up the new role of Managing Partner, Client Engagement and Growth. He was previously Head of Client Engagement at VMLY&R and Client Services Director at R/GA and at Fifty Digital, will work across new business and agency growth with a focus on expanding agency services.

The agency has also appointed Juyong Kim as Business Director. Kim joins the business from Publicis Groupe in Amsterdam, where he served as Business Director, leading Heineken Global’s social brand activity across Formula 1 and Formula E, as well as UEFA and World Rugby. 

Meanwhile, Client Strategy and Development Director, Sophie Mindell will also join the senior leadership group. She will continue to lead the Client Strategy and Innovation offering, which she has been at the head of since joining in mid-2019.

In addition, Fifty Digital says the senior leadership team will also include a ‘soon-to-be-announced’ Creative Director.

The agency says it has seen ‘increasing demand’ for its services in the last 12 months, leading to a number of new hires across the business, which has seen a 50% increase in staff.

“In the first half of last year, we approached the start of the pandemic with caution, but I don’t think we could have foreseen where we’d be 12 months on from then,” said James Campbell, Co-Founder of Fifty Digital. 

“The way the current team has coped with remote working, the challenges faced with these unprecedented times and still being able to deliver award winning work for our clients, is testament to them. The new hires have bolstered this further with hugely promising signs…

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