China airlines sign up for Sabre software
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Sabre rolls out a storefront

SINGAPORE, 2 April 2021: Sabre that powers airline and travel bookings, introduced its new airline storefront this week, an industry-first capability that makes it easier to comparison-shop for increasingly complex airline offers.

The new airline storefront capabilities are available via
Sabre’s shopping APIs, which travel retailers can leverage to build a bespoke
storefront to improve their customers’ experience. Sabre expects to launch the
new capability for travel agencies via Sabre Red 360 in the coming weeks.

Powered by Sabre’s shopping APIs, the new airline storefront provides digital “shelves” that organise an airline’s offering in a side-by-side display to help travellers shop with confidence and make better…

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