Ask a Researcher: Consumer behavior

Alistair Rennie:
The status quo is the status quo for a reason, you know. It’s been tried;

it’s been tested; it’s been proven.

So if you’re going to challenge that, you know, you need to have a really good reason

and some pretty robust data to back it up.

Hi, I’m Natalie Zmuda, global executive editor with Think with Google.

Welcome to Ask a Researcher from home.

I’m here today with Alistair Rennie. He’s a market insights lead, based in EMEA.

Thanks Ali for joining us today.

Thanks very much for having me.

Natalie:
Can you talk to me about what you call the messy middle?