The status quo is the status quo for a reason, you know. It’s been tried;
it’s been tested; it’s been proven.
So if you’re going to challenge that, you know, you need to have a really good reason
and some pretty robust data to back it up.
Hi, I’m Natalie Zmuda, global executive editor with Think with Google.
Welcome to Ask a Researcher from home.
I’m here today with Alistair Rennie. He’s a market insights lead, based in EMEA.
Thanks Ali for joining us today.
Thanks very much for having me.
Can you talk to me about what you call the messy middle?