Over several months, the team worked with internal and external partners to develop and test four rounds of inclusive names via focus groups and surveys with diverse audiences. The top three names were then presented to the global Gayglers community for voting to ensure everyone had a chance for their voices to be heard.
Once the winner was decided, the work began to bring the new identity to life across all touchpoints, including our ERG logo. Ensuring that all aspects of the update were inclusive and community led, LGBTQ+ Googlers were involved in the creative and design process, consulting and providing feedback over multiple rounds of review. We also worked with Googlers who specialize in screen-reading software and other tools for disabled communities to include appropriate and descriptive alt text.
The result: Pride at Google, which received an overwhelming number of votes and the most positive comments.
“As the LGBTQ+ community continues to grow and change, updates like this are critical for companies and organizations to ensure their workplaces are inclusive to all,” said Rich Ferraro, GLAAD’s chief communications officer. “With this move, you all are raising the bar for inclusivity in tech and now have a great opportunity to spotlight diverse LGBTQ+ issues to your members and the company at large. Since 2012, GLAAD and Google have partnered on internal work and external LGBTQ+ campaigns, and we can’t wait to collaborate with Pride at Google to continue…