What behavioral science research tells us
in

What behavioral science research tells us

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Natalie Zmuda: Hi, I’m Natalie Zmuda, global executive editor

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of Think with Google.

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Welcome to Ask a Researcher from home.

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Today, I’m joined by Alistair Rennie, a research lead in Google’s market insights

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Alistair Rennie: Hi, thanks for having me.

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Natalie: Ali, the last time we spoke, we discussed

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your latest research project, Decoding Decisions, which looks at changes in search behavior

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over the last 15 years.

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Can you tell me how behavioral science plays a role in the research?

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Alistair: Okay, well over the last five or six decades,

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behavioral scientists have come up…

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