The popularity in the overseas market of biang biang noodles, a regional food indigenous to China’s northwestern province of Shaanxi, shows how Chinese cuisine is carving out a market for dishes representative of wider range of Chinese food culture, BBC reported.
Biang biang noodles, featuring thick, broad, hand-pulled noodles and chili, bear a name that cannot be normally typed in Chinese, as the onomatopoeic character “biang” doesn’t officially exists.
This, however, has not hindered it from gaining popularity in other parts of the world, according to the BBC report in April, as the food begets a New York City restaurant chain “Xi’an Famous Foods.”
The owner of the eight-restaurant empire Jason Wang told BBC that his restaurants have over the years not only attracted fellow immigrants from Northwestern China, but also more and more diverse patrons.
“The food is not just for people who know it. It’s for…