Guidelines boost confidence in culture

From the excitement around the recent excavation at the Sanxingdui Ruins site to the rising popularity of revolutionary sites in tourism and the emerging practice of celebrating Chinese Lunar New Year by visiting museums, traditional culture has revealed its abiding charm and taken on new appeal in China.

Behind the boom is a cultural confidence. The country’s long-term commitment has been underpinning the inheritance and promotion of fine traditional elements. Guidelines on preserving and developing traditional culture were rolled out in the run-up to Spring Festival in 2017. It was the first document released by central authorities to address the issue. More recently, China unveiled key cultural initiatives…

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