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Nestle launches 29 new products in China

Visitors take a look at KitKat chocolates at Nestle”s booth at the first China International Consumer Products Expo in Haikou, Hainan province, on May 8. [Photo by He Wei/chinadaily.com.cn]

Global food and beverage giant Nestle is debuting 29 products in China at the first China International Consumer Products Expo, demonstrating its continued commitment to the local market.

Highlights include the introduction of Vital Proteins, a brand under Nestle Health Science known for fitness and nutritious food offerings, as well as Nestle International Travel Retail, a business unit providing confectionary brands in limited portfolios and packaging exclusive to travel retail channels, such as airports and cruise ships.

Under China’s dual-circulation development pattern, Hainan, as the new international tourism consumption center, is growing rapidly, bringing new growth opportunities for global consumption, said Rashid Qureshi, chairman and CEO of…

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