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New event shows demand for consumer goods

Hainan aiming to help global brands enter marketplace and benefit economy

The China International Consumer Products Expo, or the Hainan Expo, is a new platform to highlight China’s consumption power globally and offer companies opportunities to diversify market channels, according to business leaders and government officials.

More than 1,300 brands from 69 countries and regions are participating in the flagship expo in South China’s Hainan province from May 7-10. They said the event, held in Haikou, the provincial capital, not only builds a platform for global brands to enter the Chinese market via Hainan Free Trade Port, but helps them better tap into the latest industry trends and initiate new practices that could set the tone for growth in the country.

The expo covers 80,000 square meters, including 60,000 sq m of international exhibition space featuring leading-brand watches, cosmetics, jewelry, automobiles, yachts, consumer…

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