“Red” bookstores witness rising Chinese enthusiasm on revolutionary history

— Revolution-themed books are popular among vistors.

— Sales of revolutionary books soared in a season of thin trading.

— Various activities have been held to promote “red reading” across China.

At the main entrance of the largest shopping street of old town Jinggangshan, the “cradle of the Chinese revolution” in east China’s Jiangxi Province, stands the Red Bookstore.

Red not only refers to its red decorations, but the “red” revolution spirit it represents, which is attracting more and more people to revisit places like Jinggangshan and connect with the revolutionary past of the Communist Party of China (CPC).


Many people enter the Red Bookstore with eyes glistening in excitement.

Photo taken on April 9, 2021 shows the exterior of a “Red” Bookstore in Jinggangshan, east China’s Jiangxi Province. (Xinhua/Jia Zhao)

Visitors mill around statues of China’s veteran revolutionaries, and as many as 10,000 revolutionary books, audiovisual products and cultural derivatives…

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