From the excitement at the recent excavations at the Sanxingdui ruins to the rising popularity of revolutionary sites in the tourism market and the emerging practice of celebrating the Lunar New Year by visiting museums, traditional Chinese culture has revealed its abiding charm and taken on new appeal in China.
Behind the cultural boom is the people’s deep identification with and confidence in Chinese culture.
Living up to people’s expectations
The country’s long-term commitment has been underpinning the inheritance and promotion of the fine elements in traditional Chinese culture.
Guidelines on preserving and developing outstanding traditional culture were rolled out in the run-up to the Spring Festival of 2017. It was the first document…