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Hit by pandemic, Kerala to promote monsoon tourism to revive sector- The New Indian Express

Express News Service

KOCHI: With the tourism sector facing an unprecedented crisis owing to Covid-19 outbreak, the state tourism department is focusing on popularising monsoon tourism this year.The department is hopeful that by the onset of monsoon (June-July) this year, travel issues would end and more tourists could be lured to the state which will revive the industry.

In a recent Tourism Working Group Committee meeting, it was decided to popularise monsoon tourism in other parts of the country. Funds have been set aside for the campaigning. “Earlier, monsoon was considered an off-season for the sector in the state. However, the department has been promoting monsoon tourism since 2016 and as a result, the…

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