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Rare India Embraces New Avatar

RARE India – a collection of some of the finest conscious luxury properties, has unveiled RARE 2.0 with a pledge to urge the travel community to explore differently and redefine its narrative for luxury and experiences.

As part of its responsible tourism agenda under RARE 2.0, the organization has launched its new website and logo. The new RARE Logo is a simple, stylised leaf in gold of Ginkgo biloba, familiar to many as the maidenhair tree and is a metaphor for change to be led by travel and the community.

“For the longest time choices for hotels, lodges and boutique stays have been based on their price points and excesses that passed off as luxury. Every popular destination has suffered the consequences of placing the needs of…

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