As tourism stakeholders await the government to lift restrictions, they are worried considering that India received a lot of negative publicity over the past few months due to Covid-19. Goa also made headlines as its case positivity rate soared and at one point exceeded 50%.
It remains to be seen if Goa can reclaim its lost foreign markets in the immediate future, said branding consultant Cajetan Vaz. “Goa has received negative word of mouth due to the exponential spike in infections and deaths,” Vaz said.
Goa’s tourist industry has been in the throes of a crisis ever since the Covid-19 pandemic emerged. It was also for the first time in decades that the last season was bereft of foreign tourists.
Ernest Dias, chief operating officer at Sita…