Tourism Policy for Jammu Region
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Tourism Policy for Jammu Region

Rajendra Mishra
Tourism Industry offers great opportunities and career options. International tourism nose dived due to Covi-19. Among Himalayan regions, J&K gets only 18 percent tourists. It is even behind Uttrankhand and Himachal in terms of tourist arrivals.
Jammu region of J&K is is now witnessing tourist growth inspite of the unfavourable conditions. Majority of these tourists are the pilgrims to Mata Vaishno Devi Shrine. If we see the recent trends of pilgrims influx, there was zero pilgrimage in the lockdown period w.e.f. March 19, 2020 to August 15, 2020. With time and sincere efforts regarding strict protocols of COVID-19 SOPs from the Shrine Board made the Yatra more safe and convenient…

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