Travel News – JNTO extends #GoodnessofJapan campaign by partnering with Sumo wrestler Yoshinori Tashiro

Basking on the success of the #GoodnessofJapan campaign, the Japan National Tourism Organization (JNTO) recently teamed-up with Yoshinori Tashiro, a renowned Japanese Sumo wrestler to continue with the efficacious marketing concept. 

The new #GoodnessofJapan campaign resonates with the brand value of safety, cleanliness, and sanitisation; all of which are extremely important in the current scenario. Through this association, JNTO is trying to communicate all the values that the destination inculcates through this campaign. 

JNTO wanted its audience to see Japan in its true state and not only through professional images. Hence, JNTO tailored made an itinerary special for Tashiro who visited Tokyo, Osaka, Kyoto and Okinawa. The campaign…

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