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UTDB launches campaign to promote tourism in state | Dehradun News

Dehradun: The Uttarakhand Tourism Development Board (UTDB) has initiated a campaign to promote tourism through train advertisements. Under this campaign, a rail wrap and radio jingle are being publicised in various cities of India. Hoardings have also been installed in cities like Delhi and Mumbai to promote tourism.
The tourism department has selected trains going to cities — Mumbai, Nashik, Bhopal, Jhansi, Agra, Delhi and Meerut. Initially, as part of the campaign, train wrapping was done for train running from Haridwar to Mumbai’s Lokmanya Tilak station. The campaign depicts Char Dhams (Yamunotri, Gangotri, Kedarnath and Badrinath), Hemkund Sahib, state’s cultural costumes, folk songs, cuisines etc.
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