Wine Tourism Regaining Momentum

The wine business suffered alike when the lockdown came into existence, Sumit Jaiswal, AVP – Marketing and Exim of Grover Zampa Vineyards tries to uncover the current status and prospect of wine tourism in India

Wine tourism in India started gathering attention in the past few years. However, due to the emergence of the pandemic, the progress made in wine tourism came to a brief standstill.

To deal with the change, when the lockdown was eased, wine businesses took the online route and started providing the option of home-delivery of products as a way to earn revenue.

According to ProWein Business Report 2020, a study conducted on behalf of ProWein by Geisenheim University’s Department of Business Administration and Market Research headed by Prof. Dr. Simone Loose and Heinz Küsters, Director of Market Research at Messe Düsseldorf,…

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