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Branding our tourism: With Nepali mountaineers – The Himalayan Times – Nepal’s No.1 English Daily Newspaper

We are in desperate need of rebranding our country, especially after COVID 19. Even the World Tourism Organisation (WTO) says only rebranding the nation can attract tourists after the pandemic. The government and NTB should have a strategy to use this expedition in rebranding our country in the world

The successful ascent of one of the most dangerous mountains, K2, known as the Killer Mountain, on Jan 16, 2021 by Nepali mountaineers signalled a good start for our tourism sector this year. The winter ascent of K2 is itself a record, but it also disseminated the message of unity, nationality and team work.

Currently, as we combat COVID-19 with our limited capacity and resources, this sensational news generates a ray…

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