Nestlé in collaboration with KP Tourism Dept, World Bank and GDA launched the TREK communication campaign in Nathiagali to promote responsible tourism. It includes radio & geo-targeted social media awareness campaigns for tourists, installation of information boards.
Earlier in December 2020, Prime Minister Imran Khan had unveiled the logo for TREK, which is part of Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and has been listed amongst the federal government’s key achievements of 2020.
The launch event featured tree plantation, an awareness walk and the unveiling of awareness signages installed in various parts of the Galiyat district.
Highlighting Nestlé’s vision for a waste-free future, Samer Chedid, CEO Nestlé Pakistan said, “At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfill or rivers. To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable or recyclable by…