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Preparations for ‘Brand Pakistan’ launching underway: PTDC MD

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ISLAMABAD, Apr 29 (APP): Digital marketing holds promising future for tourism sector thanks to the Pakistan Tehreek-e-Insaf government which has realized this fact in time.

Soon after coming into the power, it tasked the PTDC to develop a customized brand for introducing the local tourism industry at the global stage through digital means.

The task has now been accomplished with the help of International experts and all the relevant stakeholders. At the moment, the initiative is in the process of launching as confirmed by a top official of the Pakistan Tourism Development Corporation (PTDC) in an exclusive chat with APP.

“Launching plan for unveiling the ‘Brand Pakistan’ is underway as private sector is being engaged for its launch,” PTDC Managing Director Aftab-ur-Rehman Rana said, adding the initiative would be rolled out once the coronavirus pandemic slowed down in the country.

He said the initiative was aimed to transform the country’s image by projecting…

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