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Promoting soft power through cultural tourism

Very recently, a strong 11-member Sri Lankan Buddhist delegation met PM Imran Khan and appreciated Pakistani efforts in preserving and renovating Gandhara civilization’s religious and architectural historical sites. Relatedly, the University of Kohsar in Murree has been inaugurated to encourage tourism.

Earlier last month, the Prime Minister concluded a successful visit to Sri Lanka. Besides seeking economic cooperation (trade, investment and inviting Sri Lanka to join CPEC), he had under-scored the importance of religio-recreational tourism between the two South Asian nations.

As a multi-ethnic, multilingual and multicultural nation, Pakistan has the fifth largest global population and is endowed with abundant natural and manpower resources. Lying on the crossroads of South and West Asia it has historical- cum- cultural links with Islam, Hinduism and Buddhism.

In fact, ‘soft power’ as a concept is derived from neo-liberal theory, which like realism, acknowledges an…

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