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Qiddiya’s big plans to identify and develop future Saudi motorsport talent

DUBAI: To the outsider, Qiddiya looks little more than an expanse of desert terrain.

Look closer, and you will see several isolated buildings, and closer still, several construction projects breaking ground.

In about three years, this will be a buzzing, expanding city — a city that will at the end of 2023 open its doors to five zones that will revolutionize the tourism, entertainment and sports industries in the Kingdom.

There is Enjoy, home to the “Parks and Attractions” theme; Aspire, where “Sports and Wellness” will promote healthier living; Appreciate, covering the “Arts and Culture” sectors; Nurture, showcasing “Nature and Environment,” and finally, Advance, where “Motion and Mobility” look to advance…

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