The Media Online’s weekly round up of people, account and business moves in media.
This week’s BIG move: The Proud Pronoun Project goes live
VMLY&R has developed the Proud Pronoun Project, which went live on Wednesday. Individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work with every day how they should be identified.
The site provides options for all cis, transgender and non-binary individuals to select their pronouns ranging from he/him/his, she/her/hers, they/them/theirs or zi/zir/zirs – or any combination of the 24 options on the site. An individual’s choice goes to the very core of their own identity.
VMLY&R South Africa is taking this a step further. For the month of June, Pride Month, the agency will be running a social media campaign to crowdsource pronouns in South Africa’s…