Media Moves: VMLY&R’s Proud Pronoun Project is live, Himraj new Wavemaker SA MD, Thebe Tourism Group rebrands to Motsamayi Tourism Group

The Media Online’s weekly round up of people, account and business moves in media.

This week’s BIG move: The Proud Pronoun Project goes live

VMLY&R has developed the Proud Pronoun Project, which went live on Wednesday. Individuals have the option to select their personal gender pronouns and produce a beautiful illustration to display as Teams or Zoom backgrounds for meetings as a way to inform the people they work with every day how they should be identified. 

The site provides options for all cis, transgender and non-binary individuals to select their pronouns ranging from he/him/his, she/her/hers, they/them/theirs or zi/zir/zirs – or any combination of the 24 options on the site. An individual’s choice goes to the very core of their own identity.

VMLY&R South Africa is taking this a step further. For the month of June, Pride Month, the agency will be running a social media campaign to crowdsource pronouns in South Africa’s…

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