“The BQV programme will ensure that all accommodation products, including those in rural areas and townships, have a formal quality assurance level in place, thus highlighting the importance that South Africa places on service excellence and providing a quality experience to tourists,” says SA Tourism chief executive Sisa Ntshona.
He says that South Africa has many unexplored hidden gems, especially in villages, small towns and dorpies (VSTDs), and the BQV programme is a starting point to formalise homestays in the country.
This will enable travellers to enjoy unique and authentic tourism experiences in and around VSTDs as the programme will raise their profile.
Once the pilot programme is successfully completed, it will be rolled out to all provinces.
To promote inclusive economic growth in the tourism sector, the BQV programme will train unemployed tourism graduates as evaluators in the areas in which they live.
“Youth development is extremely urgent in our sector,…