Wesgro, in partnership with the Western Cape government, launched a new digital campaign, “Get in a Good Space”.
The campaign aims to keep the destination top of the travel consideration list by demonstrating how the region is the perfect antidote to lockdown life.
The campaign demonstrates the vast and less crowded spaces in the Western Cape by showcasing the beauty of the region and the positive feelings it evokes through the eyes of four ‘Neverending Tourists’.
Prioritising two of the Western Cape’s key travel markets, the ‘Neverending Tourists’ include German and Dutch expats, who came to the Western Cape on holiday, fell in love with the destination, and never left. Using authentic voices to rally potential visitors, the campaign depicts these neverending tourists exploring the spaces they love most, accompanied by them explaining how living in the Cape makes them…