Abu Dhabi boosts tourism recovery with Sojern’s Co-Op marketing solution

DUBAI, United Arab Emirates/PRNewswire/ — Sojern, a leading provider of digital marketing solutions for travel, today announced an extension of their partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to drive further traveller demand into the Emirate using its Co-Op Marketing Programme. Following a successful pilot of the joint marketing programme, which has reached more than 3 million people so far, Abu Dhabi hotels have been able to increase direct bookings through a highly targeted, digital display and social media advertising campaign.

The hospitality industry has been heavily impacted by the pandemic but DCT Abu Dhabi has worked closely with the UAE government to launch a series of stimulus initiatives to support the recovery of the tourism industry.

“We were looking for ways to support the hospitality industry and navigate the economic challenges presented by the pandemic, and the partnership with Sojern helps us do just that, by supporting…

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