ADQ signs partnerships with top sporting entities

ADQ signs partnerships with top sporting entities

Abu Dhabi-based ADQ, one of the region’s largest holding companies, has announced three-year partnerships with the UAE Football Association and UAE Team Emirates, the UAE’s first and only World Tour Professional Cycling Team.

These two sporting entities will form the foundation of ADQ’s new “Performance Driving Us Forward” sponsorship platform as they reflect a unique balance between effort and excellence required to advance a performance culture.

The new platform will promote ADQ’s continued commitment to high performance and help inspire adoption of healthier lifestyles amongst its employees and the wider UAE community through various on-site and off-site activations.

Khalifa Sultan Al Suwaidi, Group Chief Investment Officer…

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