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Chris Franke :Thump Media & a deep understanding of the travel industry

The IMAA, the national, not for profit industry association for independent media agencies launched last year.

Since then it has continued to grow its membership base and make a series of big announcements, including its trade credit deal and a number of new media partners.

Mediaweek has been profiling members of the IMAA – previous features can be found here. 

This week we spoke to the founder and director of Thump Media, Chris Franke.

Originally from Sydney, Franke spent four years at News Corp in Sydney and Brisbane on the Daily Telegraph and Courier Mail. During that time he developed relationships with key stakeholders and brands.

Thump Media was founded in Brisbane in 2015 by Franke to address what he felt was an opportunity for brands with mid-level budgets to get more out of their media partners and agencies.

“We were under no illusions that big agencies have their place, for the most part! but with a background in media sales and…

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