Delhi International Airport asks passengers to rethink their travel plans in new campaign – ET BrandEquity

Delhi International Airport has launched a social media campaign in an effort to encourage people to avoid non-essential travel. It involves a series of #TravelTomorrow quotes that drive home the message with a twist. The campaign has been conceptualized by 22feet Tribal Worldwide, part of the DDB Mudra Group.

Constant reminders of beautiful locations, serene beaches on social media can potentially trigger housebound travelers to put their pending travel plans in action. This insight was an enabler for the Delhi airport to launch a campaign that put the national interest first, for the safety of the people and the country.

Also read: The Vaccine Dilemma – Stop Spreading; Start Living!The campaign was brought to life by putting a unique spin on often used terms such as ‘Carpe Diem’ and ‘Wanderlust’ with visuals that are looking out from a window, showing beautiful locations but from the safety of one’s home. The campaign is live across social media platforms such as…

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