Green travel rewards app Miles raises $12.5 million

Three years ago, a startup called Miles launched a free app with the goal of becoming a sort of rewards program for all travel — with an emphasis on clean transportation. Cover enough ground by bike, bus, subway, or even on foot, and you’d be rewarded with “miles” (aka points) that could be exchanged for perks at Starbucks or discounts to services like Audi Silvercar.

I was curious, so I used Miles for a little over a year. I lived in New York City at the time and did a lot of daily walking and subway-riding, with occasional biking and bus travel. I was in a great spot to rack up miles without having to change my habits, so I shook the icky feeling of letting another app know my location to see if that occasional free coffee would be worth it.

It never was for me. While Miles had teased gift cards from places like Amazon, Target, and Starbucks, the rewards I saw were always far less enticing or tangible. You know all the kinds of ads for introductory offers you hear in…

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