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IMA collaborates with KSA’s Financial Academy to bridge the skills gap

MG Motor has announced details of its new strategic brand positioning for the Middle East, celebrating the company’s achievements and history, as it embarks on the next stage of its technology-focused journey. By implementing this fresh new approach, the first time MG has developed a bespoke position for the Middle East, the brand is demonstrating its commitment to the region as it sets itself on a sustainable and technologically innovative course toward the future.

Through this new campaign, the brand aims to connect with, empower and inspire its young and millennial customers by reflecting their active mindset. Developed following extensive research, MG’s new positioning is encapsulated by the “Do More” tagline, which…

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