Who hasn’t stood in line at the supermarket checkout counter and tossed a few “not needed but too good to pass up” things into their cart? The pretty pastel earphones, the floral notepad, or the cutesy bottle opener? Brick-and-mortar retailers have tapped customers’ innate impulse-buying needs for long, using signage, positioning, and product placement.
Best friends Rishav Nahata and Pranav Jain decided to tap the impulse-buying sector online to tap the spur-of-the-moment buying market, and launched ecommerce platformin 2019.
Claiming to be born out of “an unending love for everything cute, quirky, and fashionable”, the ecommerce startup offers a range of stationery, home and decor, kitchen, travel, fashion, gadgets, party props, gifting, personal care, and other products.
Rishav, who was Managing Director at Usupso India, a Japanese-inspired lifestyle brand operating in the impulse buying category, was inspired by his time at the global brand to…