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Lifestyle products startup The June Shop wants to disrupt the impulse-buying category online

Who hasn’t stood in line at the supermarket checkout counter and tossed a few “not needed but too good to pass up” things into their cart? The pretty pastel earphones, the floral notepad, or the cutesy bottle opener? Brick-and-mortar retailers have tapped customers’ innate impulse-buying needs for long, using signage, positioning, and product placement. 

Best friends Rishav Nahata and Pranav Jain decided to tap the impulse-buying sector online to tap the spur-of-the-moment buying market, and launched ecommerce platform The June Shop in 2019. 

Claiming to be born out of “an unending love for everything cute, quirky, and fashionable”, the ecommerce startup offers a range of stationery, home and decor, kitchen, travel, fashion, gadgets, party props, gifting, personal care, and other products. 

Rishav, who was Managing Director at Usupso India, a Japanese-inspired lifestyle brand operating in the impulse buying category, was inspired by his time at the global brand to…

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