NRIs are passé, meet the new NRUs

That is understandable. Born and brought up in the US, Barday is a first-generation entrepreneur, whose Atlanta-based company has been a trailblazer. Founded in 2016, OneTrust has over 1,200 employees and was valued at $5 billion plus in its last fund-raising round in December 2020. The fast-growing startup builds digital tools that give companies a clearer view of their user data, while also enabling compliance on privacy laws.

Although Barday and his company aren’t Indian, India lurks in both his and his company’s DNA. Consider the art of hustling and his entrepreneurial streaks. “When my dad came here (the US) in the 1980s from Pune, he started delivering newspapers to earn some money on the side,” he says.

A few years later, Barday senior quit his software developer’s job to turn entrepreneur, opening a chain of gas stations and restaurants. “I grew up in that environment. The expectation always was that you don’t work for someone, but yourself,” he…

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