#OFMBusinessHour: Easter presents nature-centric tourism businesses with opportunity

The Business Hour sat down with the co-founder of the newly founded online hiking trail booking platform, Afritrails, Evan Sparks, on the impact the Covid-19 pandemic and lack of foreign travel has had on the almost fourth-month old startup and in what ways does the Easter period present businesses in the tourism sector with a window of opportunity to recover from the pandemic.

Afritrails was born in October 2019 following a trip by Sparks and his co-founder to the Kruger National Park. The trip unveiled the misinformation that existed around the availability of hiking trails. So they came up with the idea of aggregating different public hiking trails, privately owned reserves and tour operators on a central platform,…

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