WEST PALM BEACH, Fla. — The post-pandemic travel boom is an encouraging sign that South Florida’s fragile tourism industry is recovering.
“Travel overall has really picked up,” said Laura Reece, owner of Reece Worldwide Travel. “People are asking to go everywhere all across the United States.”
This week, a new report released by Destinations International is giving travel leaders across the country more insight about what a long-term recovery plan could look like.
Destinations International is a resource for convention and visitor bureaus and destination organization worldwide.
The report highlighted the following key strategies:
- Enhance engagement with the local community to manage considerations for the visitor economy
- Build the destination brand around the community’s goals, values and creative energy
- Better integrate tourism, economic development and talent attraction
STRATEGIC ROAD MAP🌎✈️Tourism leaders are digging deeper to find long-term solutions to sustain…