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Startup advice: Building an efficient sales engine for a growth-stage startup

Startup advice: Building an efficient sales engine for a growth-stage startup

Sakshi Tulsian is the co-founder and chief revenue officer (CRO) at India-based POSist Technologies, which offers cloud-based restaurant management software. The company’s products and services are used by more than 9000 restaurants across the Middle East, UK, US, South East Asia and Latin America.

While having a great product is a major factor in determining the success of your business, a clear sales strategy is vital to its growth. For many early-stage startups, it might mean moving away…

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