Startup Backed by Former Priceline and Booking CEO Strikes Deal to Boost Hotel Automation

Hotels have been less popular than vacation rentals in the past year partly because the alternative accommodation sector had adopted more mobile-first technologies. The pandemic supercharged a trend in automation, given that many hotels are now rushing to adopt tools like keyless check-in and related tech that many vacation rentals had adopted years ago.

Hotel interest in automation is good news for tech vendors who have had success in the vacation rental sector. While the selling point of contactless tech is fading as the pandemic wanes, hotel executives are ramping up their interest in using automation to make their smaller staffs more efficient.

A sign of the gold rush in hospitality tech flashed on Wednesday with a merger of two significant vendors in the space. Operto acquired VRScheduler, which automates back-of-house scheduling workflows for housekeeping and maintenance, Skift has learned. The companies didn’t disclose the terms of the deal.

“I’m very excited to…

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