For decades, startups and the venture capital industry have touted themselves as engines of job creation.
Sure, they’ve ushered in technologies that decimated scores of jobs and occupational categories from newspaper deliverers and taxi operators to travel agents to telephone operators.
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But, the argument goes, startups have also pioneered whole new careers that didn’t exist decades ago. This includes titles like social media marketer, robotic process automation engineer, Uber driver, Airbnb host, Instacart shopper … and the list goes on.
Now, in a job market beset with labor shortages, it seems the gig economy startup boom may have created demand for services far exceeding the supply of workers. If so, we can expect that going forward, startups working to automate repetitive, risky or unrewarding tasks will be getting a greater share of buzz in venture circles.
“Certainly today we see areas of work where there…