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Tata’s bet on digital business augurs well for startups

The salt-to-steel conglomerate Tata Group is betting big on digital businesses to cash in the emerging opportunities during the post-pandemic world. Announcement of investment up to $75 million in fitness startup Curefit by Tata Digital is testimony of this fact. Tata Digital is the wholly-owned subsidiary of Tata Sons and is spearheading the digital transformation of all its consumer-facing businesses across verticals, including travel, retail, and financial services.

As per the current deal, Cure.fit founder and CEO Mukesh Bansal will join Tata Digital as president and will work closely with Tata Digital’s CEO Pratik Pal. Though operations of Cure.fit has been disrupted badly due to the pandemic-induced lockdowns, the business model holds great potential in the long run.

Last month, Tata Digital acquired a majority stake in online grocery delivery startup BigBasket for around $219 million. Post this deal, Tata Group now has a major pie in the online grocery segment. It also…

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