This Entrepreneur’s Travel Company Actually Grew During The Pandemic – Here’s What That Says About Buyer Psychology

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In early 2020, our company Next Vacay was experiencing great success. Global tourism was continuing to rise; according to The Guardian, the World Tourism Organization recorded 1.4 billion international arrivals in 2018, a record at the time. Business was booming, and millions of people were traveling to parts of the world they only imagined visiting in their wildest dreams.

Then a little something called Covid-19 rolled in, and like many businesses in the hospitality sector, we found ourselves flipped completely upside down. New customer acquisition immediately plummeted by 90%. Our core value proposition — traveling to new destinations around the world on a budget — was suddenly and enormously hindered.

Navigating the pandemic as the CEO of a travel company forced me to…

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