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Why African fintech startups are expanding their product suites rather than hitting new markets

There are strong arguments backing the prevalent trend of African fintech startups expanding operations from a product perspective, adding new verticals rather than moving into new geographies.

That is according to Johan Bosini, partner at fintech-focused VC firm Quona Capital, who was speaking on the latest episode of Disrupt Podcast in the wake of his company leading a US$3 million pre-Series A round for Nigerian startup Cowrywise, a digital wealth management and financial planning solution.

Bosini explained to the podcast why Quona Capital had been attracted to the startup in the first place.

“It is a business we’ve known for a while and it’s a category we really like. We think making wealth management available for everyday…

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