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Accor to Open First Fully Digital Hotel in Northern Europe

Accor last week announced its first fully digital hotel, Ibis Styles London Gloucester Road. Accor’s goal is to offer a full suite of digital technologies to make guests feel welcome, while improving the guest and employee experience.

Ibis Styles London Gloucester Road is the first Accor hotel in Northern Europe to provide a fully digital experience with contactless solutions at each step of the guests’ stay. The hotel, Accor says, will provide an experience that is quick, safe and easy, with contactless solutions that “rethink the guest journey from arrival to departure.” The digital ecosystem will include such capabilities as online and mobile check-in, in-hotel payment, the “Accor Key” (a digital guestroom key…

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