If there’s one skill the pandemic has sharpened, it’s the art of online shopping.
It’s also the mission of airfare data firm ATPCO (formerly known as the Airline Tariff Publishing Company). Its Routehappy division helps airlines improve the way they display information when retailing seats, while its so-called next generation storefront allows agencies and other sellers to sort and group increasingly complex airline fares.
However, coronavirus and other factors have upended the storefront’s priorities.
A New Chapter
“There’s been a bit of a pause on the development,” said Seth Anagnostis, Routehappy’s head of retailing.
“When we set out, our intent was to provide a visual, visceral way of seeing what modern flight shopping is like. We map out consistent shelves, to compare airline A’s product to airline’s B data on a particular flight.”
At first, the idea was to define how airlines compare…