Consumers are taking longer and more expensive cruises, and there are great opportunties for agents.
Expedia Group yesterday unveiled new data and demographic insights to help agents and cruise lines better target demand during its Expedia Cruises 2021 Virtual Conference. Cruise executives from the leading online travel agency also highlighted the need for the industry to understand the evolving roles of agents, to embrace new technology for a more seamless experience for travelers and agents, and to respond to new and evolving pockets of demand.
New data and demographical insights to help agents and cruise lines better target demand
The average length of cruise bookings jumped from nine days in Q1 2019 to 11 days in Q1 2021, and the average spend per cabin has also increased by just over 100% for bookings in Q1 2021 compared with bookings in Q1 20191, showing a willingness from some cruise travelers to spend more on their cruise than pre-pandemic.
With US vaccination…