Delta Air Lines and Sabre Sign Transformative Agreement to Drive Value Creation

ATLANTA and SOUTHLAKE, Texas, May 3, 2021 /PRNewswire/ — Today, Delta Air Lines and Sabre announced a transformative global distribution agreement that will evolve their long-standing partnership and drive change in the travel industry through commercial and technological innovation. The new, value-based, multi-year distribution agreement represents an industry-first model that creates value for the entire travel ecosystem, including travel agencies and travelers.

“Our vision is to shift the mindset of the entire ecosystem toward modern retailing, selling customers what they want, where they want it and how they want it across all channels,” said Jeff Lobl, managing director of global distribution for Delta Air Lines. “We are grateful to Sabre for their innovative and pioneering spirit in taking this journey with Delta and establishing a new and exciting path forward for third-party distribution.”

Aligning the interests of the global travel marketplace, the companies…

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