easyJet holidays employs personalisation to help customers

AI Data specialist bd4travel is helping easyJet holidays deliver an enhanced and personalised digital experience to their customers.

As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations.

The holiday company completed a six-week trial of bd4travel’s AI personalisation technology, seeking to enhance their website performance. The results included a 5% higher click rate and uplifted booking revenue, resulting in an ROI of over 600 percent.

This was achieved by easyJet holidays implementing personalised search result…

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