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Hoteliers: Now is the Time to Take Cues from the Airlines

Consumer surveys all predict the same thing for the second half of 2021: a huge wave of travel. But in the midst of yet another wave of lockdowns, the post-COVID surge that everyone has been expecting since last summer sometimes feels more like a mirage than a future reality. Yet, it is coming. The European Travel Commission found that 52% of Europeans intend to travel within the next six months—and intra-European travel is currently dominating their plans.

That’s fantastic news, of course, and something to look forward to. However, it also comes with its own challenges. With a full reopening on the horizon later this year, now is actually the perfect time to begin answering the tough questions that come with a transition back to…

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