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How Do Travel Managers View Corporate Booking Technology?

The Global Business Travel Association (GBTA) – the world’s largest business travel association, today launches the findings from a study into how travel managers view online booking tools (OBTs). The study, made possible by Deem,examines how US. and Canada-based travel managers view corporate booking technology and how the pandemic has impacted business travel, including the changes to travel policies and booking channels.

The study asked travel managers about their key priorities when selecting an OBT, how travel managers feel about booking-related innovations such as artificial intelligence (AI), automated chat, and IATA’s New Distribution Capability (NDC), and whether their travel programs offer a satisfactory mobile booking…

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